We See You
You power. Your story. Your presence.
Unapologetically YOU.
Born From Love. Designed for Legacy.
Rooted in family, culture, and unapologetic self-love, we create bold apparel that celebrates Black women, Divine 9 sororities, and anyone ready to wear their truth with pride.
Every tee tells a story.
Every design speaks power.
This is more than style — this is self-expression.
Our DNA
Born From Love. Designed for Legacy
– IAMLUVbyV
Winter Collection
Statement hoodies. Luxe comfort. Designed for movement, made for meaning.
Your style, your season.
What Our LUVs Are Saying . . .
“I love my shirt... it's comfortable, black, and describes just how I feel.”
— Alvin Hendrix
“Love the shirt! The packaging was excellent, it included a lovely card with care instructions, AKA pin, and a thank you note. Nicely done! Thank you..”
— Chequita H.
EmpowerHer Collection
Strength, confidence, and unapologetic self-love. The EmpowerHer Collection is a celebration of women who are bold, brilliant, and fearlessly themselves. Each piece is designed to uplift, inspire, and amplify your power. Wear it with pride, wear it with purpose—because every woman deserves to feel unstoppable.
