We See You

You power. Your story. Your presence.

Unapologetically YOU.

Born From Love. Designed for Legacy.

Rooted in family, culture, and unapologetic self-love, we create bold apparel that celebrates Black women, Divine 9 sororities, and anyone ready to wear their truth with pride.

Every tee tells a story.
Every design speaks power.


This is more than style — this is self-expression.

Our DNA

Born From Love. Designed for Legacy

– IAMLUVbyV

Limited Editions

A tribute to resilience, freedom, and pride. Our Juneteenth Limited Edition Tee celebrates Black heritage with bold, powerful design and meaning. Wear it as a symbol of liberation, unity, and strength—because freedom deserves to be celebrated in style. Limited edition. Wear it before it’s gone.


What Our LUVs Are Saying . . .

“I love my shirt... it's comfortable, black, and describes just how I feel.”

— Alvin Hendrix

“Love the shirt! The packaging was excellent, it included a lovely card with care instructions, AKA pin, and a thank you note. Nicely done! Thank you..”

— Chequita H.


EmpowerHer Collection

Strength, confidence, and unapologetic self-love. The EmpowerHer Collection is a celebration of women who are bold, brilliant, and fearlessly themselves. Each piece is designed to uplift, inspire, and amplify your power. Wear it with pride, wear it with purpose—because every woman deserves to feel unstoppable.